July 15, 2011
Diptyque, Natura Biss?, Eve Lom, By Terry, Sj? l, Zenens, Maline Goetz, Vitaman, Amenity, Christophe Robin and other classic brands, domestic consumers have been eagerly looking forward to, but they can not find the right path planning operations, but can not enter the Taiwan market.
to real mellow (Authentic), the concept of health (Well-being), cutting-edge technology (Cutting-edge) as the core value, “10/10 Apothecary” gathered from the world of make-up, care, fragrance, aromatherapy, and hair care products, quality and reputation of both the classic brand, and not miss the New popular products, today (December 22, 2009) Shin Kong Mitsukoshi in Xinyi District, Taipei Xinyi new world of A9 Museum lively debut!
new concept of retail channels, world-class quality brands Beauty cradle stage of development
“10/10 Apothecary” hair like the creation of an international general manager Lin Yang Qiliang from customers in the cosmetics industry for 20 years of market observation, to learn new foreign retail concept!
Yangqi Liang said: the late 1990s Taiwan cosmetics market began to brand segmentation, consumers expect more and more professional self-concept or brand, to meet consumer expectations, the introduction of many professional or Taiwan has a unique concept of niche brands (Niche Brand), but the more traditional form of counter operation. However, in recent years, due to take a lot of mainstream cosmetic brands promotional discounts, consumers expect to bring niche brand in the business to generate tremendous pressure, and even withdraw from the Taiwan market, so that consumers can only buy it from abroad.
Yang Qiliang assessment in Taiwan has entered the mature markets, good good, the total cosmetics market grew increasingly becoming saturated; but consumer awareness of products with a corresponding increase in the request, at the moment is the introduction of advanced State the best time to market access patterns, such as Hong Kong Joyce Beauty, the UK Space NK, Paris, Shanghai Dream – reproduced www.meilishuo.com, and Australia MECCA cosmetica, in order to reduce barriers to market entry niche brand, but also Even if consumers do not have to go abroad over the world can enjoy the latest trends and classic merchandise.
” 10/10 Apothecary “sales of the brand, chosen by the founder of Yang Qiliang long walk to explore the world with a real mellow (Authentic), in line with the concept of health (Well-being), Fred Perry, and the use of newly developed technology (Cutting-edge) of high-quality goods. The current number of brands that have entered the 10 brands, more than hundreds of goods sold, the future will have more brands have in place is estimated that about 20 different brands, the era of cheap fashion UNIQLO Landing Taipei, provide focus on life quality, detail, independent thinking, and willing to explore new things in the domestic consumers, the most classic, most popular, complete 100 degrees /% of the art of living-related merchandise.
escape the traditional counter brand marketing framework] [More than promotion strategy to attract consumers by the cabinet!
the performance of today department store cosmetic brands accounted for Mother Day, anniversary of the two slots for more than about 60% of the year, meaning that less than 40% of the industry was located in the other months. The face of unhealthy consumption structure, “10/10 Apothecary” should not compete on price, but with monthly, quarterly, has a different market to attract new customers by early adopters cabinet. In addition, the service will create exclusive VIP system, from time to time invited to “10/10 Apothecary” art of living up to the same concept of people-related activities at the taste of life, so rich and diverse services! In the “10/10 Apothecary” in sales of commodity prices, the pursuit and spread of foreign non-ideal, so that consumers do not go abroad, can also enjoy the classic world of cosmetics, Rick Owens.
