September 28, 2010
Business School 2010-09-2719:42:11 0 comments Word Count: Culture conditions are: a new round of inflation might be getting closer and closer to us , the luxury of this unique asset class into the into the spotlight. Seemingly expensive luxury, it is not far away from us. To buy luxury goods, the consumer to enjoy, enjoy the closing hide, hide in the value-added in the collection, play play while you earn, the effect of double benefit, as a high-quality personalized financial management.
focal point of the post-crisis era
“inflation to come, buy a house still work?” A few days ago, one reader told reporters raised the topic. Indeed, there is every indication that a new round of inflation might be getting closer and closer to us, and yet at the same time all kinds of high asset prices, lost in the cracks of people pushed to the right direction. So he unwittingly, we had entered into a post-crisis era, and many people have thus suffered a “very high cold” dilemma: on the one hand, had to stimulate the economy, has put a lot of money to future inflation potential problems; On the other hand, was active in asset prices push inflation allows the traditional means to resist the loss to the charm, gold, real estate and other high price to let people see and intimidating.
on this time, the luxury of this unique asset class into the into the spotlight. This time, our reporter interviewed a luxury player, he makes a lot of reading emotion experience. Luxury is not just a pursuit of fashion, if the “figure out” a prospective, you can also become a means of increasing the value of investments. Report Research Institute in previous years, released under the “2009 Regal consumer price index” shows, cars, yachts, watches and jewelry eight categories with a total of 59 high quality lifestyle-related products, compared to their June 1, 2009 and market price a year ago, the uniform increase of 4.6%, according to data released by National Bureau of Statistics, over the same period the consumer price index (CPI) fell 1.7%, compared to the rich consumer price index over the same period the consumer price index higher than 6.3 percentage points. Report Research Institute, according to statistics the past three years, wealthy consumer price growth is 1.2 times the ordinary consumer goods.
it is undeniable that, after sweeping the global financial turmoil has also put the world luxury goods market feels the chill. As shoppers reduce purchases of luxury goods, Europe, America, Japan and shrinking demand in luxury brands, many major high-end retailer has been hit. Under the previous world renowned strategic consulting firm Bain issued a “global luxury market report” in the data, the U.S. luxury market in 2009 sales fell 16%, 10% decline in the Japanese market, the European market fell 8%. But good news is that emerging markets allows the luxury Oriental groups see hope to see the World Luxury Association (WLA) statistics show that Chinese consumers in high-end bags each year, automobile,, accessories and cosmetics to spend on luxury goods $ 6 billion or more. Experts predict that China luxury goods market in five years to reach $ 14.6 billion, the world largest luxury goods trade and consumption centers.
Head of the Department of Economics, University of Jinan Liu Jinshan think that China luxury goods being carried into the golden age. There are three major reasons, first, there have been a number of Chinese spending power of the rich class, they seek quality and personal consumption; the second is rich in the first class, the luxury to form a demonstration effect, but also to white-collar workers , small business owners began to chase, to become “the wave” type of wave of consumer spending; Third, many child socialized to their consumer attitudes have changed, and the family have the strength to support their concept of the consumer. Exclusive nature of the charm of creating value
Today, the reason why we take such a luxury article presents the front of the readers, simply because such an investment in today confused period, the price of luxury goods charm is constantly apparent. Recalling the many years so the price of luxury goods, if stored properly, the appreciation of many luxury goods much faster than bank interest rates and inflation. Moreover, because of tariffs, currency exchange rate movements, some of the luxury brand of products every year for a modest price increase, such as the famous crystal brand LALIQUE products, even every year, about 15% of the increase.
in the English dictionary, luxury is a Luxury, Luxus, really, Luxus is a Latin word, or rather, the term used to describe the production and use of various commodities beyond the necessary level of process expense expenditures and certain aspects of lifestyle. Luxury in the international community is defined as “a people survival and development needs of the range, with unique, rare, exotic features such as consumer goods”, also known as non-necessities of life.
However, this is a luxury for some groups but is necessary, because they represent a kind of cultural pursuit, many luxury brands have been able to eternity, It is behind the cohesion and cultural strength. When you have a luxury brand, which do not represent you for the rich, but also illustrates the orientation of the pursuit of a cultural taste. Of course, since by definition the luxury defined as a non-necessities of life, its price has been able to keep “strong”, but also by a number of unique personality of the decision.
So, what source of value of these luxury goods from? First, scarcity is no doubt no doubt their first major feature, the reason why the price of many luxury goods every year to maintain a stable increase in the number of rarity is the primary “evidence.” Secondly, the “exclusive” is not a lot of people marching to the complex, like many luxury tailored for you, it worth it also added some color. Finally, the luxury goods with high added value constitutes the most important “intangible assets”, when you buy a luxury, its use value is often not the focus of your consideration, a lot of emotional value to things is to make you feel where the value for the office.
purchase motivation, the market research carried out by HC D